Volvo Universe Concept, 2011

 

 

 

 

 

 

 

• Volvo Universe Concept, 2011

At the 2011 Shanghai Auto Show, Volvo Car Corporation visualises a masterpiece of Scandinavian Design for car buyers with exquisite tastes.
The Volvo Universe Concept is a large, luxurious sedan with a new human-centric design language that honours the beautiful lines of classic Volvo models.

Volvo Car Corporation's long-term strategy is to be a successful, truly global company with products designed around our customers' needs and lifestyle.
Scandinavian Design is about understanding and caring about people. Volvo Car Corporation aims to be the brand that best interprets what buyers of modern luxury cars want.

The Volvo Universe Concept has been designed to spark a subconscious desire and a feeling of eternal beauty.
It moves towards the future with its coupe-like roofline and contemporary, solid rear, but it also echoes Volvo's proud heritage by borrowing design cues from classic models of the past.

User-focused and pure
The interior of the Volvo Universe Concept is a comfortable, cultivated environment that is also user-focused and refreshingly uncomplicated. It is driver-orientated in the front and comfortably relaxed in the rear.

The in-command driver environment has intuitive controls and a touch-screen that approaches the hand when the driver reaches towards it - with everything operated from a seat that is inspired by ultra-comfortable chairs.
Passengers in the rear seat are embraced by pure comfort. The interior moulds into the rear seat and becomes part of the seating environment.

The dynamic feel and the dark colour scheme of the front seats fades seamlessly towards the rear until it fully transforms into a light rear seat haven of calmness. Volvo Universe Concept is full of classic forms, materials and textures, used with a twist to create a special contemporary luxury experience.