Audi A1, 2011
The Audi is introducing a whole new dimension to the compact class with the all-new Audi A1. It is dynamic and high quality, emotional and individual. It condenses all of the virtues of the brand down to less than four meters - a design full of character, uncompromising quality and pioneering efficiency technologies. The agile chassis and powerful engines make the Audi A1 the sportiest car in the segment.
The interior of the Audi A1 is also sporty and of high quality. Customers can customize numerous details to tailor the car to their personal tastes. Audi's latest model has a broad portfolio of advanced technologies on board; its infotainment system sets new standards in the segment. The Audi A1 is the first premium automobile in the small compacts class - a true, fully-fledged Audi.
The Audi brand stands for automotive passion. With its agile chassis and powerful engines, the Audi A1 is the sportiest car in its class, and this is readily apparent at first glance. The design is unique and modern. Styling cues placing the Audi A1 in the Audi family include the side line with the distinctive roof arch, the coupe-like C-pillars, the large wheel wells and, of course, the front end with the typical single-frame grille. The hood and rear hatch encompass the body; the tail lights are three-dimensionally molded and present an unmistakable design, day or night.
The interior: airy and dynamic
The interior of the Audi A1 is spacious and airy. The instrument panel is suggestive of an airplane wing; its four round air nozzles are reminiscent of the turbines of a jet. The clear ergonomics and the uncompromisingly high fit and finish typify the Audi brand's high standards. Many lovingly designed details in the interior document the premium character of the Audi A1.
In addition to the Attraction and Ambition trim lines, Audi also offers a media style package focused on infotainment and the interior design. The innovative materials and modern colors underscore the character of the Audi A1. Whether colored air nozzles, LED interior lights or seat covers in expressive colors - customization is an important catchword. The equipment program offers countless opportunities for matching the Audi A1 to the driver's own personal style. There are even a variety of paint finishes from which to choose for the roof arch. Customers can order many of these features after the initial sale to follow a trend or a whim.
The available infotainment and multimedia systems available come directly from the luxury class. The top of the line is MMI navigation plus, a media center that sets new standards in the compact segment. From the monitor that rises up out of the instrument panel to the control unit that follows the MMI logic, it is oriented on the systems found in Audi models in the higher segments. Based on the concert radio, the connectivity package offers the option of retrofitting an Audi map-based navigation system - a novelty in the automotive sector. The 465 watt Bose surround sound system is just one example of the complementary modules available.
Concentrated driving pleasure: the sportiest car in its class
The sporty, agile chassis of the Audi A1 places it at the head of its class. Whether in the city, on an interurban road or on the highway - the Audi A1 is great fun to drive anywhere thanks to its sporty setup, the optimized weight distribution and the very direct steering. The standard ESP stabilization system with electronic axle-differential lock makes the handling of the Audi A1 even more sporty and precise, while driving safety is increased even further.
The new Audi A1 also sets new efficiency standards. Audi is sending the new model line into the fray with four four-cylinder engines, with the two TDI and two TFSI gasoline engines producing between 63 kW (86 hp) and 90 kW (122 hp). All of the engines follow the downsizing principle - they substitute turbocharging for displacement and draw their fuel through direct injection units.
All versions of the Audi A1 impress with good fuel economy, with standard cycle values between 3.8 and 5.4 liters per 100 kilometers (43.56 - 61.90 US mpg) (provisional values). The 1.6 TDI with 66 kW (90 hp) and manual transmission emits only 99 g of CO2 per kilometer (159.33 g/mile). All of the engines are equipped with a recuperation system that allows them to recover energy during braking, and are coupled with an automatic start-stop system. A new temperature management system with switched water pump contributes to the low fuel consumption of the 1.2 TFSI.
High-tech and efficiency: the seven-speed S tronic
At Audi, efficiency is always high-tech. The Audi A1 is available with the seven-speed S tronic transmission. The dual-clutch transmission changes gears extremely quickly, comfortably and without detectable interruptions in pulling power. It offers both automatic and manual modes, with paddles on the steering wheel available as an option. It provides for tremendously fun driving and also further reduces fuel consumption - typical Audi.
The Audi A1 is sporty, powerful and attractive. As a newcomer in the compact segment, it appeals to a modern customer group - a young, urban, lifestyle-oriented public. Audi A1 customers - many of whom are expected to be women - are interested in design, music, fashion and sports. The entry-level model will be priced at around 16,000 euros.
Design
It has a confident road stance - powerful, distinctive and full of character: The Audi A1 is both the premium option and the athlete in its class. The pronounced encompassing shoulder line, the color-contrasted roof arch and the unusually sharply sloping C-pillars give the three-door an unmistakable silhouette. The dimensions also document the dynamic lines: 3.95 meters (12.96 feet) long, the latest model from Audi is an impressive 1.74 meters (5.71 feet) wide but only 1.42 meters (4.66 feet) tall. The wheelbase measures 2.47 meters (8.10 feet); the overhangs are correspondingly short.
The design of the Audi A1 is tightly integrated into the brand's design language and unique in the compact segment - emotional, bold and progressive. Audi has a reputation for taking a lot of ideas and innovations from its concept cars into series production, and the Audi A1 continues this tradition. Many of the features and innovative ideas from the 2007 Audi A1 project quattro showcar have already made it to series production in the Audi A1.
The front end bears an unmistakable family resemblance, but features unique accents and innovations in the details. The single-frame grille, for example, is harmoniously integrated into the front end and with its angled top corners represents a new evolutionary stage. Its braces are arranged horizontally to emphasize the width of the front. The large, plastically modeled air intakes with their horizontal bars also contribute to the sporty appearance of the Audi A1. The fog lights are located in their outer corners.
The three-dimensionally styled headlights also have their own special look. The Audi A1 looks determined and concentrated to the road. A strongly curved wing structures the interior of the headlights. As with every Audi, the daytime running lights are standard. With the optional xenon plus units, the daytime running lights are implemented using LEDs and a light guide. They appear as a homogenous strip that traces the wing.
Powerful design element: the tornado line
The most striking impression when viewed from the side is the straight, slightly upward course of the lines, which visually stretch and accelerate the Audi A1. The upper edge of the hood extends below the side windows to the rear end. As with the Audi TT sports car, the point where the encompassing hood meets the fenders is the point of origin for a typical Audi design element - the tornado line. It continues in the door and the rear flank. The line runs closely and precisely above the wheel wells, giving the Audi A1 a powerful road stance.
The heavy shaded edge beneath the tornado line, the powerfully arched sheet metal surfaces on the flanks and the rising dynamic line above the sills are also characteristic of the brand's design language. The same is true of the expressively shaped wheel wells, which provide shelter to wheels measuring up to 18 inches, and for the ratio of sheet metal surfaces to the greenhouse, which is two-thirds to one-third. The side mirrors are mounted on the doors like with a sports car; the door handles are distinctly bow-shaped.
Another Audi feature is the sportily flowing roof arch, which is optionally available in one of four contrasting colors. The arch flows into a C-pillar that is flatter than on a coupe, giving the rear end a dynamic outline that is further emphasized by the roof spoiler.
When viewed from the rear, an encompassing luggage compartment hatch emphasizes the width - an exclusive feature new to the compact class. The hatch is distinctively shaped. The wedge-shaped single-piece tail lights also underline wideness and are plastically integrated into the design. In combination with xenon plus, the tail lights use LED technology. Because they cannot be seen when the luggage compartment hatch is open, the Audi A1 has additional LED lamps in its side flanks. This solution is another example of the loving attention to detail and enthusiasm for technology of the Audi engineers.
The tail lights have a sporty red frame, with a curved bar dividing their chambers. Audi optionally equips them with light-emitting diodes and light guides - the tail light then appears as a continuous strip. A sporty black diffuser in the skirt forms the bottom of the rear end and visually places the vehicle firmly on the road. Depending on the engine, the exhaust system ends in one or two tailpipes on the left side.
Body
An Audi truism also applies to the Audi A1: The body establishes the foundation for the quality, for the precise, sporty handling and for safety. Two-thirds of the body comprises high- and ultra high-strength steels of different strength classes.
The strongest of these are the hot-shaped steels. The blanks are heated in a furnace to extreme temperatures then immediately shaped in a water-cooled pressing die. This rapid change in temperature imparts them with extreme tensile strength. Hot-shaped steels make up a good 11 percent of the body. They are used for the lower crossmember in the footwell, in the rear sections of the longitudinal members, in the B-pillars and in the roof frame - anywhere extreme strength combined with low weight is particularly important.
The high- and ultra high-strength steels are a significant factor for the high torsional rigidity of the body and its low weight of only 221 kilograms (487.22 lb). These two values and the dimensions are used to compute the high lightweight quality of the superstructure while also providing the basis for a high level of occupant protection.
The Audi A1 comes standard with two front airbags, side airbags in the backrests of the front seats and two curtain head airbags. Belt tensioners and belt force limiters plus the Audi integral headrest system round out the package of retention systems. Isofix child seat anchor points in the rear are standard. Belt buckle sensors at all seats are another increased safety feature. And when it comes to pedestrian protection, the Audi A1 is also equipped with cutting edge technology.
Low-speed collisions - light bumps in parking lots and the so-called typical claim crash so important for the insurance rating - do not result in any major damage. The layout of the bumpers, the crossmember behind them and the longitudinal members protect cost-intensive components such as the radiator and air conditioners.
Aerodynamically optimized: from the front skirt to the rear spoiler
With 0.32 coefficient of drag for the base model, the newest Audi is among the most aerodynamic cars in its class. This is the result of extensive fine-tuning at the Ingolstadt Wind Tunnel Center. The entire body has been optimized - from the rear spoiler, including the spoiler edges, to the underbody and the wheels. The aerodynamic underbody largely covers the underbody, protecting it and creating favorable aerodynamic air flow.
The corners and other edge regions of the skirts feature a sophisticated design that not only sinks the coefficient of drag, but also improves driving stability at high speeds. The area around the grille is completely sealed so that the inflowing air reaches the radiator with virtually no losses instead of becoming turbulent. Even such subtleties as the flow of air through the engine compartment have been optimized to the finest detail with respect to thermo- and aerodynamics.
Interior
Sportiness, precision and youthful freshness - these themes characterize the interior of the Audi A1. The designers looked to airplane wings for inspiration for the elegantly curving instrument panel. The four round, far-protruding air nozzles are reminiscent of the turbines of a jet.
The center console, with its integrated strip of secondary switches, resembles the stern of a yacht and appears to float above the center tunnel. The control unit for the climate control system and the three cylindrical rotary dials of the optional automatic climate control system are another optical and haptic highlight on board the Audi A1. The instrument panel is also home to the head unit for the radio or the optional MMI control and infotainment system. The display, which is standard with the concert radio or higher, is retracted into the instrument panel and extends upward at the push of a button. This installation position, ideal for quick reading, is a unique selling point in this vehicle class.
The instrument cluster in chronographic design with the large round dials - black faces, red needles, and white scales and numbers - is laid out clearly and elegantly. As always with Audi, operation via the steering column stalks is logical and ergonomically perfect. At night the instruments are lit in white, the buttons red.
With the LED interior lighting package, the Audi A1 brings 100 percent LED technology to an interior in the premium compact class for the first time. Not only is the ambient lighting in the doors and roof module realized with LED technology, so, too, are the interior lights, reading lights, footwell lights and makeup lights.
Another design highlight was created with the help of LED light guide technology. If desired, a white corona shines indirectly from the contours of the Bose woofer bezel to visually underscore the high-tech character of the sound system.
The optional driver information system integrates a display between the instruments. As in the large Audi models, the system can be controlled using buttons, rocker switches and roller switches in the optional multifunction steering wheel.
The system bundles information from the audio sources and the optional navigation system. A modern tabs concept in the display and a freely-programmable favorites button make operation easy and intuitive. The driver information system is monochrome and comes standard with MMI navigation plus.
Helpful: the on-board computer with efficiency program
The on-board computer with efficiency program is linked to the driver information system. It displays data relevant to fuel consumption and gives recommendations for efficient driving. An enlarged view of the gear-change indicator signals to the driver when he or she should change gears. Another function provides information on which on-board consumers, such as the climate control system or the rear window defogger, are active and how much fuel they are consuming.
The seats in the Audi A1 offer great hold, guidance and support and seat persons of all sizes extremely comfortably. A height-adjustable driver's seat is standard. The Ambition trim line includes sport seats with lumbar support, and the passenger seat also comes height-adjustable as standard. The easy-entry function for comfortable access to the back is also standard with the Ambition package.
Plenty of storage is available at every seat - two cup holders on the console of the center tunnel, pockets in the doors and the rear side trim as well as a power outlet. On the base model, there is a fold-up compartment on the instrument panel instead of the on-board monitor. Audi also offers an optional storage package with additional stowage options.
The premium character of the Audi A1 is expressed in every last detail of the interior - in the selection of the materials, in their fit and finish and in the tight, even gaps. The surface of the instrument panel is softly backed with foam; all buttons and controls move precisely; even the pull handle that unlatches the hood release does so crisply and precisely.
Standard with the Ambition trim line and optional with Attraction are numerous aluminum-look control elements, including the entry strips, the dials for the automatic climate control system and the light dials. Furthermore, the ring of the three-spoke sport steering wheel, the parking brake handle and the gear shift lever are wrapped in leather and adorned with subtle aluminum clips.
Youthful and new: colors and materials
The materials in the interior vary between the two lines. Attraction features black or titanium gray cloth upholstery with the center console, armrest, map pocket and speaker grills also being titanium gray. The sport seats in the Ambition line have a two-color design featuring titanium gray or wasabi green as a contrasting color to black. The interior is also available in black. The media style package offers velvet beige as an alternative. The optional leather seats available with the Ambition line and the media style package are offered in a choice of three colors and three combinations.
Everything about colors and trim is novel, youthful and lifestyle-oriented. The air nozzle housings are available in a wide range of colors - with matt or high-gloss black standard depending on the trim line. They are also optionally available in high-gloss white, titanium gray, wasabi green, red or velvet beige to match the color of the trim. Audi also offers a range of attractive colors for the door armrests and the console on the center tunnel for all trim lines.
The luggage compartment of the Audi A1 has plane walls; the loading edge is low for easy loading and unloading. It has a base volume of 267 liters (9.43 cubic feet). A double cargo floor is standard.
The split rear seat can be folded down quickly and easily to increase luggage capacity to roughly 920 liters (32.49 cubic feet) if loaded to the roof. Two small latches secure the cargo floor when it is folded up. Audi also offers an optional luggage compartment package with practical storage boxes under the cargo floor, a multi-fixing point with folding hooks, a stretch net, a power outlet, a second light and a strap retainer.
Audi does not compromise quality in the luggage compartment, either. The latch unlocks electronically, including via the remote key fob. It swings up and falls securely into the latch. Its clasp has a separate spring-loaded cover that keeps it from getting dirty - another typical Audi detail.
